Affiliate Link Monitoring Checklist

Use this checklist to ensure your affiliate links are healthy, tracked correctly, and monitored for issues.

✅ Initial Setup

• Run a Link Discovery crawl on your website or link-in-bio page
• Review and import all revenue-generating affiliate links as monitored assets
• Add estimated traffic and conversion data to enable revenue-at-risk scoring
• Configure email and/or Slack alerts
• Verify each link resolves to the correct landing page with tracking parameters intact

✅ Per-Link Health Checks

• HTTP status code is 200 (or expected redirect)
• Final destination URL matches the intended partner landing page
• Affiliate ID / sub-ID is present in the final URL
• UTM parameters are intact through the entire redirect chain
• Landing page loads in under 3 seconds
• No SSL certificate errors
• Page content is relevant (not parked, expired, or an error page)

✅ Ongoing Monitoring

• Automated monitoring is running at the right frequency for your plan
• Alerts are being received and acted on
• New affiliate links are added to monitoring when published
• Removed or expired affiliate links are cleaned up
• Revenue estimates are updated quarterly to keep prioritisation accurate

✅ After Any Site Change

• Re-run Link Discovery after CMS updates, redesigns, or content changes
• Manually recheck high-value links after plugin or theme updates
• Verify redirect rules haven't changed after server or CDN configuration changes

✅ Monthly Review

• Review the monthly monitoring report
• Check for links that have been degraded for an extended period
• Update or replace links to ended affiliate programs
• Add new affiliate links from recent content

Related: How to Monitor Affiliate Links · Affiliate Link Checker Guide